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Prediction and Analysis of Existing Problems and Development Prospects of China's Water Pump Industry in 2021

2020-07-17


A pump is a machine that converts the mechanical energy of a prime mover into kinetic energy and potential energy flowing through its internal liquid to achieve liquid transportation or pressurization. The main function of a pump is to transport or pressurize liquid. Civil pumps are mainly used in fields such as agricultural irrigation, domestic water, deep well water extraction, livestock water, and hot water circulation. The data shows that in 2015, the effective irrigation area of China was 65.87 million hectares, showing a slight increase, while in 2019, it slightly decreased. The effective irrigation area was 67.6 million hectares, a year-on-year decrease of 0.98%.
Difficulties in the development of the water pump industry
1。 Fluctuation in raw material prices and rising labor costs
In recent years, the price of raw materials such as silicon steel sheets, enameled wires, and aluminum ingots has fluctuated significantly, while labor costs are on the rise, posing significant challenges to cost control and procurement management for water pump manufacturers. If the price of raw materials rises significantly, production costs will rise accordingly, compressing corporate profit margins. In this context, enterprises with strong technological advantages in the industry can alleviate the pressure caused by fluctuations in raw material prices and rising labor costs to some extent by improving technological processes, improving production automation, and strengthening cost control.
2。 The technical level of the industry lags behind the international advanced level
There are over 6000 pump manufacturers in China, but only about 1300 enterprises above designated size. Most of them have small production scales, extensive operations, low technical levels, relatively backward processes and equipment, and have not formed economies of scale effects. Their brand awareness is low. When exploring the international market, due to the lack of technology and brand advantages, weak bargaining power, low profit margins, and poor risk resistance, large-scale enterprises in the industry have continuously improved their technological level and product competitiveness through years of research and development investment and technology accumulation, and the gap between them and the international advanced level is narrowing.
3。 Domestic market competition is not standardized
Due to the large number of domestic pump manufacturers, and the widespread technological backwardness of small and medium-sized enterprises, product homogeneity tends to be serious, and market competition is fierce. Due to lack of competitiveness, some small enterprises disrupt market order by placing inferior products, selling at reduced prices, and malicious competition, reducing the profit margin level of the entire industry, which is not conducive to the advancement of the industry's technology and management level. With the gradual improvement of China's legal environment, the implementation of various industry standards, and the gradual improvement of market access systems, market competition is gradually standardized.
Development Prospect of Water Pump Industry
1。 National industrial policies strongly support the development of the water pump industry
Water pumps are an important tool for agricultural irrigation, rural construction water, and farmers' domestic water. For many years, the government has made solving the "three rural" issues a top priority in government work, and investment and support in agriculture have increased year by year, A series of supporting policies have been issued, including "Several Opinions on Strengthening the Overall Planning of Urban and Rural Development and Further Strengthening the Foundation of Agricultural and Rural Development", "Opinions on Promoting the Sound and Rapid Development of Agricultural Mechanization and Agricultural Machinery Industry", "Decision on Accelerating the Reform and Development of Water Conservancy", "Regulations on Farmland Water Conservancy", and "Implementation Opinions on Accelerating the Development of Efficient and Water-saving Irrigation", In the "Guiding Catalogue for Industrial Restructuring (2019 Edition)", the "promotion and application of efficient water transmission and distribution, water-saving irrigation technology" will be included in the encouraged industry directory. The national support for agriculture will increase the demand for water pumps and promote the development of the civil water pump industry.
2。 The downstream application field of civil water pumps is extensive, and the market demand is strong
Water resources play an irreplaceable role in human life, and pumps are the hub for providing power and pressure to water in water supply and drainage, agricultural water use facilities. With the upgrading of consumption level, the proportion of animal husbandry in agriculture continues to rise. In the field of life, about two-thirds of the world's population currently lives in water deficient areas, and population growth will continue to drive the construction of public water conservancy facilities and the increase in demand for household water supply facilities. Driven by the continuous growth of water demand in various fields such as agriculture and living, the demand for civil water pumps will show a growth trend.
3。 Energy conservation and consumption reduction guide consumption upgrading in the pump industry
Currently, countries have adopted legislation to promote energy conservation and consumption reduction. The State Council of China has issued the "13th Five Year Plan" Comprehensive Work Plan for Energy Conservation and Emission Reduction, which proposes that by 2020, the energy consumption per 10000 yuan of national GDP will decrease by 15% compared to 2015. "The 13th Five Year Plan for the Development of National Strategic Emerging Industries" clearly states that it is necessary to vigorously develop high-efficiency and energy-saving industries. By 2020, the output value of high-efficiency and energy-saving industries will strive to reach 3 trillion yuan. Water pumps are widely used in many fields such as agriculture, industry, and life. At the same time, the energy consumption of pump products, including water pumps, also reaches 15% to 20% of the total energy consumption. With the increasing promotion of energy-saving water pumps in various countries, the market's requirements for energy conservation and consumption reduction of water pump products continue to increase, which will provide better development opportunities for water pump manufacturers in the industry whose products meet the development direction of efficiency, energy conservation, and environmental protection.
4。 Technological progress promotes industrial upgrading
In recent years, domestic water pump manufacturers have made significant progress in product research and development capabilities and production technology levels. The water pump manufacturing industry has shifted from traditional monomer manufacturing production lines to intelligent and automated production lines, and has greatly boosted the demand for automation technology applications in the manufacturing industry. The international competitiveness of products has rapidly improved, and the products of industry leading enterprises have approached the advanced level of similar products in the world. The business model has gradually shifted from original equipment manufacturing (OEM) to original design manufacturing (ODM). Some enterprises with strong product competitiveness have realized the independent brand model (OBM). The strengthening of the core competitiveness of the domestic water pump industry will be conducive to the sustained and healthy development of the water pump industry in China.
5。 Demand driven by environmental and climate change
At present, the trend of global warming has basically become a foregone conclusion. Climate change has led to an increase in the frequency of global extreme weather, high temperature, drought and rainstorm occur frequently, and has triggered a chain reaction of water shortage, deterioration of living environment, threats to human health, etc. In addition, in arid areas, pumps are needed to pump water for living and irrigation, while in flooded areas, pumps are needed to discharge water. The water resource problems caused by climate change will drive the demand for pumps.
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